Leigh Edmonds little box of stuff

Qantas (but not Qantas)
Boeing 747SP – Boeing 767-300ER – DeHavilland Comet 4

Branding is an important part of business because it tells us who is providing a product or service we use, or think about using. Companies build up brand recognition and trust in their services so we are happy to use them over and over again. Brand recognition is very important for airlines which use it to establish themselves in the minds of the flying public, maybe as a safe airline, an airline that offers excellent in-flight service, or one that offers cheap fares. Qantas is an airline which has achieved very high brand recognition but it has also flown under other brands occasionally.